You know, it’s funny – we’ve made Christianity about everything except Christ. We’ve turned worship into a concert, ministry into a business, and faith into a brand. But last time I checked my Bible, Jesus didn’t die for your platform. He died for your soul.

The Show Must Not Go On

I see what’s happening in churches today. The lights, the cameras, the action – we’ve created a generation of spiritual consumers who come to be entertained rather than transformed. You’ll cheer when the beat drops, but when it’s time to pray? Suddenly everyone’s checking their watches.

Let me ask you something: When the music fades and the stage lights dim, is Jesus still enough? Or were you just here for the experience?

Ministry or Celebrity?

I know pastors who spend more time on Instagram than in prayer. Worship leaders more concerned with their single’s chart position than their congregation’s spiritual position. We’ve taken the message of the cross and turned it into a marketing campaign.

Here’s the truth: You don’t have a brand. Jesus is the brand. Your job isn’t to build your platform but to point to His sacrifice. Anything else is just religious noise.

The Dangerous Game of Numbers

We count attendance but ignore repentance. We track offerings but neglect holiness. We celebrate big crowds while forgetting Jesus often spoke hardest to the largest gatherings.

Remember what He said? “Many will say to me on that day, ‘Lord, Lord, did we not prophesy in your name?'” And He’ll reply, “I never knew you.” (Matthew 7:22-23) Scary words for those building kingdoms instead of serving The King.

The Way of the Cross

Real ministry isn’t glamorous. It’s messy. It’s costly. It’s pouring out your life so others might know Him. Paul said it best: “I have been crucified with Christ. It is no longer I who live, but Christ who lives in me.” (Galatians 2:20)

That’s the brand we should be promoting – not our names, not our churches, not our ministries. Just Jesus. Only Jesus. Always Jesus.

A Challenge for the Church

So here’s my question: Are you willing to disappear so He can appear? To decrease so He can increase? To trade your platform for a basin and towel?

The world doesn’t need another Christian celebrity. It needs ordinary people so filled with Christ that He’s all anyone sees. That’s the only brand worth building – and the only one that will last.